Experience Design: Digital Ecosystem

AxelleBorealis.art

For the multidisciplinary artist Axelle Borealis, I crafted a digital ecosystem that mirrors both the depth of her creative universe and the versatility of her professional offerings.

At the core is her artist website — a poetic and immersive space designed to tell her story. It presents her background, artistic vision, and a curated selection of her works and ongoing projects. The design balances elegance and emotion, allowing visitors to experience her world as both audience and participant.

To extend her reach beyond the artistic sphere, I designed a second, more corporate platform, focused on her educational and coaching offerings. This site speaks directly to individuals, businesses, and teams, detailing tailored programs: one-on-one sessions, group workshops, corporate training, and more. The interface is clean and structured, with subtle creative touches to maintain coherence with her overall identity.

The final piece of the puzzle is a private Circle community, custom-built as a learning and interaction hub. Each member’s access is personalized based on their selected offerings, creating a modular and dynamic experience. It’s not just a course library — it’s a space for connection, growth, and continued engagement with her universe.

This project is a good example of how I approach digital ecosystems: not just as a collection of platforms, but as a fluid, branded experience — thoughtful in design, intuitive in flow, and rooted in the personality of the creator.

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