Boost my C-Levels

2024
Design Thinking & Lego Serious Play
UX, Creative Technology & AI

A Big 4 sought a way to enhance the impact of its transition lab by transforming it into a more engaging, memorable, and commercially viable experience for C-Level executives. The goal was to deepen emotional connection, improve retention of strategic insights, and provide a unique, interactive environment that supports leadership transformation and reinforces the Big 4’s value proposition.

The promise

A perfect blend of brainpower, digital innovation, and interactivity, designed to facilitate the emotional narrative that supports the transformation of C-Level executives. This experience ensures the retention and activation of their roadmap developed during the transition lab, providing a memorable, unique experience in a dynamic and immersive environment. By leveraging real-time emotional data and innovative technologies, we guide the C-Level through their transformation while keeping them engaged and focused.

The Benefits for the Big 4

Transform the transition lab into a commercial product with high success potential..
Generate new communication opportunities, demonstrating the Big 4’s value in terms of performance and competitiveness.
Enhance competitive advantage by offering a unique, innovative experience.

The Benefits for the C-Level

Visualize their future trajectory, marked by key milestones..
Anchor essential insights for effective transformation.
Gain awareness of the emotional impact of critical leadership topics.

The Final Experience

An immersive, interactive environment designed to foster a deep connection between the C-Level executive and their transformation process. It seamlessly integrates various dynamic elements, creating a space that evolves with the needs of the participant. This approach enables Deloitte to closely monitor the emotional and cognitive engagement of the C-Level throughout the session, providing valuable insights to better support their leadership journey.

By offering this unique experience, the Big 4 enhances its value proposition, helping C-Level executives navigate their transformation with greater clarity and emotional alignment, ensuring a meaningful impact on their leadership development.

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