Experience Design | Creative Hacking
JCDecaux
2015 – 2020
Design Thinking & Lego Serious Play
UX, Creative Technology
From 2015 to 2020, I had the opportunity to shape and explore the creative and technological landscape at JCDecaux France. As a designer, creative technologist, and generative coder, I worked at the intersection of human-centered thinking and digital experimentation—transforming abstract ideas into meaningful, future-oriented experiences for both internal teams and external brand clients & partners.
Throughout those five years, I was not only active within design and innovation projects, but also took on the role of speaker and facilitator, sharing insights and approaches at various events. Internally, I contributed to JCDecaux’s “Open House” sessions at Vitra, helping to spark cross-disciplinary dialogue. Externally, I spoke at conferences such as Futur.e.s in Paris and Web2day in Nantes, where I explored themes around creative technology, interaction design, and the future of media.
I also served as an experience designer at VivaTech, where I helped bring JCDecaux’s vision to life through immersive, high-impact environments. My role involved not just designing for visibility, but creating genuine, engaging interactions that reflected the brand’s commitment to innovation.
A key part of my approach involved deploying my personal methodologies—Design Thinking and Lego Serious Play—to support both brand clients and internal teams. These workshops became powerful tools for unlocking ideas, aligning teams, and navigating complex challenges through collaborative, hands-on exploration.
My time at JCDecaux was a rich period of experimentation, collaboration, and growth—where I had the chance to push boundaries, connect disciplines, and always keep the human experience at the heart of everything I designed.
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