Lab
Concepts designed without a brief, for brands I’d love to work with.
The artistic direction is like a well-mixed music—each element carefully selected, balanced, and layered in the perfect order.
A strong base of concept and vision, a splash of bold creativity, a hint of refinement, and just the right amount of unpredictability…
2026 | Capri, la pierre inspirée
Concept & Sound Design.
2026 | Capri, Listen to the Stone
Concept & Sound Design.
Capri is a family-run specialist in high-end natural stone and ceramics in the French Alps, with a Stone Library of around 600 samples and its own workshop for made-to-measure pieces.
I found myself thinking I’d love to see a concept where you could explore, feel and listen to the stone speaking to us. Whether on the Capri’s exhibition area, at an event or through a bespoke installation. So, I’ve borrowed a few clips from their video* to illustrate what I have in mind: running your hand over the stone and hearing it respond to us in all its magnificence and depth. All set to a more ambient soundscape – something light yet powerful at the same time, just like the stone itself.
* The video and artistic direction are the work of the Annecy-based agency Gardeners, for Capri’s new brand platform.
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